You find out last
A brand issue is already discussed in forums and groups, and you hear about it from a customer or a journalist.
Mention & crisis monitoring
Brand monitoring that gets ahead of a crisis
We track what people say about your brand on social media and across the web. We spot early crisis signals, respond to negative comments and alert you before things escalate.
- Social media and web mentions
- Alerts on crisis signals
- Monthly consumer insights
Brand monitoring
Sound familiar?
A small issue snowballs
One unhappy customer without a reply can turn into an avalanche of comments within hours.
No big picture
You do not know what customers really think about your brand, products and competitors.
What monitoring includes
We combine monitoring tools and AI with an experienced moderator’s judgement, so you get signals, not noise.
- monitoring mentions of your brand, products and key people
- assessing sentiment and catching sudden spikes in negative mentions
- responding to negative comments wherever the brand can reply
- alerting your nominated contact immediately about crisis signals
- supporting communication during a crisis according to an agreed procedure
- a monthly report with consumer insights
Channels:
- TikTok
- Web
- Forum
How it works
- 01
Brief
We agree what to track: brand, products, competitors, campaign phrases.
- 02
Crisis procedure
We set alert thresholds, contacts and ready-made statements.
- 03
Monitoring
We track mentions daily and respond where needed.
- 04
Reports
Every month you get a summary of sentiment, topics and recommendations.
Every reply to your customers is written or approved by a human.
What you get
Time to react
You learn about issues earlier and can solve them before they grow.
Reputation protection
Negative comments get a proper response instead of taking on a life of their own.
Market insight
Insights show what customers say about you and your competitors.
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FAQ
Frequently asked questions
Where do you monitor mentions?
On social media and across the open web: news sites, forums, blogs and review sites. We agree the scope in the brief.
What happens when you detect a crisis?
We immediately alert your nominated contact and follow the crisis procedure agreed in advance, e.g. by posting pre-approved responses.
Do you monitor competitors too?
Yes, if you want. Competitor monitoring shows what customers praise and criticise about other brands in your industry.
How much does brand monitoring cost?
It depends on the number of tracked phrases, sources and response scope. You get a quote after the brief.
Be the first to know, not the last
Fill in the brief, it takes 2 minutes. We will come back with a monitoring proposal for your brand.